In an unprecedented turn of events, the official cricket authority of the country of Pakistan, the Pakistan Cricket Board, also known as PCB announced that the popular battle royale game PUBG Mobile will sponsor the national cricket team in Pakistan vs England T20 International Series. Tencent‘s country head of Pakistan, Khawar Naeem confirmed this in a public interview hosted earlier.
This is the first ever instance that a mobile game is sponsoring a national sporting confederation in an officially sanctioned tournament. PUBG Mobile, the flagship game of Tencent in the global market has been regarded as one of the most successful and influential mobile games since its release in late 2017.
PUBG Mobile surpassed the overall success of its original PC counterpart and quickly earned its spot among the games with the highest revenue worldwide. With billions of dollars in the bank, PUBG Mobile has invested much of that in exceptional marketing campaigns and an extensive esports ecosystem.
A mobile game or any game sponsoring a physical game is a remarkable achievement, to say the least. It not only highlights the overall popularity and influence that the game has but also the amount of financial leverage it has, so much so that it can sponsor a major international tournament. Therefore, all in all, this is a pretty impressive feat and the first of its kind in the mobile gaming industry.
This ambitious project from PUBG Mobile does put them in a very favorable spot where they don’t have anything to lose but a lot to gain. Sponsorship can serve as a very effective marketing tool and fulfill the purpose of keeping the game relevant and popular among the general public.
It could also pave the way for other games, both mobile and PC in the future, should they ever consider venturing into the world of physical sports and games from the virtual world of the same. Overall, it’s something we can all stand behind as gamers because it will only amplify our community as a whole.
What are your thoughts as PUBG Mobile announces to sponsor Pakistan Cricket Board (PCB) ahead of the Pakistan vs England T20I Series?